Italian firm Herno to dress Barça

Italian firm Herno to dress Barça

Men’s and women’s football teams, and the basketball team too, to wear designs of the fashion house, both during its European travels and in the finals of the different competitions in which the teams may take part in

FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, in addition to the finals of the different competitions in which the teams may take part in.

The Barça squads and staff in these three teams will start wearing Herno outfits as of next January. This is the first time ever that all these three professional sports teams have shared the same formal wear partner.

The partnership with Herno has come about due to a series of shared ideals, being two organisations that both strive for excellence in their respective fields through effort, teamwork and ambition. These are also two brands that have always stayed loyal to their roots over the years. Barça has never forgotten its origins in Catalonia and its traditions. Herno pursued the same path: it takes its name from one of the rivers that cross the town of Lesa, on the shores of Lake Maggiore where the company was founded and has always maintained a very close relationship with its region and its highly artisanal production.

A brand with history

Herno represents from over 70 years one of the excellences of 'Made in Italy' with an history of incessant evolution from the first raincoats in the '40s until the current production, which has made it a brand well recognized by the international fashion panorama as synonymous of urban outerwear.

Led by the second generation, Claudio Marenzi marks the turning point towards the international growth of the family brand through ongoing investments in research, technology and design innovation, always combined with a right dose of sartorial tradition. Italian style and sustainability concepts are added to this process of constant renewal that led Herno to be a pioneer in the introduction of ever more efficient fabrics. Style, functionality and technology are the base and the essence of Herno products.

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