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Today, FC Barcelona officially presents the new jersey for the 2020/21 season, whose design is inspired by the 1920s, considered the Club’s first Golden Era. Following the Club’s official presentation of the jersey on Tuesday July 14, the kit is going on sale at the Barça Stores of Camp Nou (also online), Canaletes, Passeig de Gràcia and La Roca Village. Soon it will be available at the stores in Barcelona Airport (T1 and T2), which will open in the upcoming weeks.
Specifically, at the different FC Barcelona points of sale, fans will be able to find the quality Match jersey, the same one that the players wear at games, and selling for €139.99. This model uses the Vaporknit technology, a lightweight high-performance textile whose excellent elasticity helps to boost mobility and generate a high level of breathability. FC Barcelona will soon announce the on-sale date for garments of the Stadium line, with prices ranging from €59.99 to €89.99. Due to a technical issue, these models were withdrawn from the distribution controlled by FC Barcelona, and once the problem is solved, the Club will inform when the garments will be available through the usual stores and distribution channels.
This season, the jersey is recovering its traditional vertical stripes, but is including gold as a distinctive element. The ‘blaugrana’ stripes are bordered on each side by gold strips, which evoke the design of the Club crest that the team wore on their shirts throughout the 1920s. Another outstanding feature of the new design is the roundneck collar that also has a gold-coloured rim, while the Catalan ‘senyera’ flag appears on the back, just underneath. The full kit also includes blue shorts, with a vertical maroon stripe on the side, which also has a gold rim, and horizontally striped socks that imitate the shirt design. Once again, this season’s jersey is going on sale with the logo of Rakuten on the front and Beko on the left sleeve, Main partners of the Men’s team, and the logo of Stanley, Main partner of the women’s team.
Only for Culers refers to the name by which Barҫa fans are popularly known. The term ‘Culer’ dates back to 1909 to 1922 when fans used to sit on the grandstand and passers-by on the street below could only see a row of bums (‘culs’ in Catalan) sitting along the top of the wall. The name ‘Culers’ gained popularity in the early seventies and today is stronger than ever.
Inspired by the Club’s first Golden Era
It was in the 1920s that football became a mass phenomenon in the city, and FC Barcelona attracted a good part of that attention with legendary players like Samitier, Alcántara, Zamora, Sagi, Piera and Sancho, who became Barça’s first local heroes. Together they formed a legendary side that drew huge crowds and led to the construction in 1922 of Les Corts, the clubs first stadium of its own. Of the many victories in that era, the most celebrated was the Spanish Championship (now the Copa del Rey), won in 1928 against Real Sociedad, and in 1929 FC Barcelona became the first winners of the Spanish Liga, a tournament that would go on to become the most important championship in the country.
Commitment to sustainability
The shirt and shorts are produced using 100% recycled polyester, obtained using recycled plastic bottles that are melted to create a very fine thread. The outcome is a material that not only boosts sporting performance but also has less of an effect on the environment.
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