FC Barcelona has announced a dedicated Barça Mini Program to be launched on WeChat, a leading multi-purpose mobile application in China, in partnership with Tencent Sports and its implementation partner, GateHub. The Barça Mini Program brings together official Barça content and updates in one place. In addition, the platform is designed to progressively incorporate key services such as match tickets and Spotify Camp Nou tour tickets, which are expected to be rolled out in upcoming phases. 

The launch of the Barça Mini Program will connect the majority of the Chinese community with FC Barcelona seamlessly, from offline-to-online interactions to digital payments, transcending geographical boundaries, while bringing the Club closer to its Culers in China. 

Developed by the Chinese technology giant Tencent, there’re over 1.3 billion monthly active users on WeChat, which has become one of the largest digital ecosystems in China. This strategic collaboration is poised to strengthen the Club’s engagement with its 15.9 million of social media followers from China (including WeChat, Weibo, Douyin, Toutiao, Xiaohongshu and bilibili), out of the 59 million of followers across the Asia Pacific region. 

About Tencent Sports

Tencent Sports and its affiliated agency subsidiary, Win & Pioneer Sports, have established a long-term strategic partnership with FC Barcelona. The collaboration will focus on four key dimensions: digital content ecosystem development, e-commerce derivative product creation, youth football cultivation, and localised fan experience enhancement, jointly deepening their presence in the Chinese market. This partnership marks the beginning of a new phase for Barcelona’s digital operations and ecosystem development in China.

About GateHub

GateHub is a strategic technology and digital commerce partner specialising in connecting international brands with China’s digital ecosystem. With a strong focus on WeChat platform, GateHub delivers end-to-end solutions that combine Mini Program development, digital asset management, and cross-border payment integration.

As a Golden Partner of Tencent and WeChat Pay, GateHub enables seamless global-to-China transactions, supporting cross-border payments, local settlement flows, and compliant financial operations within the WeChat ecosystem. The company brings deep expertise in WeChat API integration, fintech infrastructure, and localised digital product strategy, helping global businesses operate efficiently and scale sustainably in the Chinese market.

By uniting technology, payments, and localised user experiences, GateHub empowers international brands to engage Chinese consumers directly, monetise digital touchpoints, and unlock long-term value in one of the world’s most advanced digital economies.

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