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This Thursday, FC Barcelona and Shimao Group announced a strategic cooperation agreement by which the property development company has become a Regional Sponsor of the football club through to 2019. This latest deal furthers FC Barcelona’s expansion in China, whereby it shall be joining forces with Shimao to continue to promote social and sporting excellence.
As a result of the agreement, FC Barcelona and Shimao Group will be collaborating in different areas, such as cultural and sporting development, social responsibility and better lifestyles among Chinese people.
About Shimao Group
From China, Shimao is an agglomeration cantering on real estate development that is now the leader in its market, with over 1 million residents and 300,000 families. Over almost two decades of activity, Shimao Group has committed itself to the enhancement of living quality through the integration in its properties of landscapes, water features, gardens and architecture.
Statement by FC Barcelona vice-president for Marketing, Manel Arroyo:
“I would like to welcome the Shimao Group to the FC Barcelona family. Through this sponsorship agreement I am sure that we can join forces to make Barça, Shimao and football even more popular among the Chinese people. For us, China is a strategic market and I am sure that our partnership with the Shimao Group will make FC Barcelona the most popular football club in that country.”
Statement by Shimao Group General Manager of Marketing, Mr Shao Liang:
“The agreement with FC Barcelona is a strategic move for Shimao to focus more on people’s lifestyle, community services and youth development in China. Also, as an enterprise with strong social responsibility, Shimao will be devoted to the development of China sports industry”.
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