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FC Barcelona and go90 have announced a year-long premiere content partnership, bringing an unprecedented level of access to soccer fans, and specifically Barça fans, in the U.S.
Every week for the next year, go90 will exclusively air Inside Barça, a content series that goes behind-the-scenes of the FC Barcelona organization, the lives of world-class players like Lionel Messi, Andres Iniesta and Gerard Pique, and their fans from around the globe.
The show will feature a mixture of match recaps, previews, commentary, highlights, training ground footage, player reactions and factual entertainment, as well as other original content created by the club. Soccer fans on go90 will be able to engage with the club before, during and after watching their favorite live-streamed soccer match.
go90 is a premium mobile entertainment destination for the best in live sports and original content. go90 is part of Verizon's global media portfolio of video content and platforms, which includes OATH brands - AOL, HuffPost, Yahoo View, Yahoo Sports - and COMPLEX Networks and more. go90 features 1,400 hours of originals from sought-after creators and talent and 25,000 hours of live sports and TV. go90 content can be viewed free from the app on iOS, Android or at go90.com..
Statement by head of global business at FC Barcelona, Francesco Calvo:
“One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here. Our partnership with Verizon means we’ll be able to reach more Barça fans, and soccer fans, in the States than ever before – and importantly, on connected devices. Now our US fans will have a backstage, insiders pass to what it’s like to be at Camp Nou for nearly every match. It’s an incredible experience for them, and we’re looking forward to kicking it off this season”.
Statement by chief content officer at go90, Ivana Kirkbride:
“We’re thrilled to be working with a club like FC Barcelona for this incredible opportunity. go90 and Barça share a similar objective: support the growth of soccer fandom in the United States, by providing access and opportunity to fans like never before.”
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