FC Barcelona continues to strengthen its digital leadership and has reached a historic milestone: 23.8 million subscribers on YouTube. This figure consolidates the Club’s position as the number one sports club account in the world on this platform, also surpassing FIFA (23.6M) and the NBA (23.3M).

Last January, Barça became the first sports club to surpass 20 million subscriptions. At that time, only FIFA and the NBA were ahead of the Club. Now, thanks to the work of all the teams involved and the impact of content such as the Asian Tour or the 2025 Joan Gamper Trophy, including the corresponding live broadcasts, Barça has climbed to the top of the rankings among sports clubs.

In comparison with other leading sports accounts, Real Madrid has 18.1 million subscribers, LaLiga has 13.1 million, and Liverpool has 11.7 million.

2025 Joan Gamper Trophy broadcast

The match played this Sunday against Como 1907 achieved spectacular figures on YouTube:

  • Peak concurrent viewers: 3,282,834
  • Average concurrent viewers: 1,826,927
  • Unique viewers: 9.7 million
  • Total views: 18,746,962
  • Total interactions: 4,648,912 (4,637,310 reactions and 11,602 chat messages)

Success also on Douyin: over 1.2 million views in China

The Gamper broadcast on Douyin – the platform for the Chinese market – exceeded 1.2 million views and gained more than 5,000 new followers on Barça’s official account on the platform. In addition, the #GamperTrophy hashtag reached over 9 million views. Douyin supported the event by highlighting the content on the main page of its sports channel and with a dedicated recommendation page. The coverage featured a commentary team led by one of the platform’s top football narrators (with more than 500,000 fans), accompanied by five creators specialised in Barça.

This growth, both in subscriptions and in audiences and interactions, consolidates FC Barcelona as one of the most powerful sports brands in the world in the digital sphere as well, and reaffirms its ability to connect with millions of fans around the globe.

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