FC Barcelona announced on Tuesday that they will transfer the title rights from Camp Nou to the Barça Foundation for the 2020/21 season. The goal is to raise revenue that the Foundation will invest in research projects aimed at fighting the effects of Covid-19. And this decision, announced after the Board of Directors remote meeting, has been praised by the international press around the world.
The New York Times ran with "Barça sells Camp Nou 'title rights' to raise money to fight the virus" and, as well as explaining what that will entail, reminded everyone of Barça's excellence as a club. They also remembered the time that Barça wore UNICEF on their shirts.
Another US media outlet, Sports Illustrated, went with the headline "Barça will give one year of Camp Nou title rights to combat coronavirus." In Brazil, Globo opened with "Barça will sell Camp Nou 'title-rights' to fight coronavirus," emphasising that for the first time in its history the stadium will have the name of a sponsor in order to raise money to fight the pandemic.
As for European media, BBC Sport ("A sponsor will give the Camp Nou a name for coronavirus funds") underlined the situation we are in, whilst The Independent, with an article entitled "Barça will sell Camp Nou 'title rights' to raise money for the fight against Covid-19," referred to the overall effect of coronavirus at the same time, enhancing the greatness of FC Barcelona as a club.
That article also explained the actions taken by the club to collaborate in the fight against Covid-19. In Italy, Rai Sport dedicated a space to the headline: "Barça sells the Camp Nou name to raise money."