Leo Messi stars in the campaign to celebrate 25 years of the Barça Foundation
The voice of the Barça captain and footage of an empty Camp Nou symbolise the day to day work carried out by the organisation under the slogan 'More than a Club'
The first team captain of FC Barcelona, Leo Messi, stars in a promotional video as part of a campaign to celebrate 25 years of the Barça Foundation that was launched on Wednesday via on line and other channels. With the main message based on the phrase; "What has Barça done today?", the campaign explains the day to day work that is carried out by the Barça Foundation with the image of an empty Camp Nou used to show that on days when there is no game, Barça keeps working in the social area, giving value to the phrase 'More than a Club.'
As part of the graphic design for the campaign, photos of various players from the men's and women's football first team have been used to illustrate the day to day work of the Foundation and show that the Foundation and the Club are part of the same entity.
This year the Barça Foundation is celebrating its 25th birthday and the campaign and other events which will take place over the year are to bring to light its social work. With the Foundation's new strategic plan in place over the last three years, three key areas have been established: Violence Prevention, Social Inclusion and Access to Education. Seven programmes have been set up among which we find the Prevention of Bullying and Juvenile Violence, Refugees and Migrants and Child Welfare.
The involvement of the first team players with the Foundation is not just limited to the hospital visits that they routinely carry out at Christmas, the players and coaching staff also contribute 0.5% of their salaries to the Foundation. Leo Messi works directly, collaborating via his own Foundation and with the Pediatric Cancer Center, of which his Foundation is one main supporters.
The Club sets aside 0.7% of its income for the Foundation, something which allows members to take part in the day to day work of the Barça Foundation in 58 countries around the world, 85 locations in Catalonia and which benefits 1.6 million children.
The campaign will be promoted via the Club's social networks and various media over the coming weeks.