FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world, allowing members of the gaming community to access the exclusive limited edition avatar bundles “FC Barcelona: Talent takes different shapes”, customised with the new Blaugrana home kit for the 2019/20 season.
Users will be able to choose from either the “Elite Playmaker” or “Elite Striker” avatar bundles featuring the new Barça jersey, which for the first time in Club’s history is swapping the traditional Blaugrana stripes for a checkerboard print. A unique experience whereby they’ll be able to express their team fandom and camaraderie while they play their favourite games in the Roblox universe.
This brings FC Barcelona a wonderful opportunity to connect with younger fans in an environment designed and created especially for them, which develops their imagination and creativity as they explore different worlds and experiences in 3D.
New Barça jersey, presented via the ‘Talent takes different shapes’ campaign, expresses the Club’s passion for the city of Barcelona and takes inspiration from the famous grid layout of the city’s Eixample district, home to some of the most emblematic buildings designed by the great architect Antoni Gaudí.
The exclusive FC Barcelona avatar bundle is available for download on the Roblox platform through July 9, 2019. For more information please visit: https://www.roblox.com/fcbarcelona
Statement by Dídac Lee, FC Barcelona board member and head of Digital Area
“We are proud to promote this innovative project that will blaze a trail in the world of football. It will enable us to bring FC Barcelona closer to millions of children and teenagers around the world in a way that is authentic to them, all the while helping to foster their creativity through a unique gaming experience. In the FC Barcelona Digital Area, we firmly believe that the best way to connect and generate engagement with our audience is by creating new communication channels to enable interaction across the digital realm, entertainment and sport. This is the first of many initiatives that we will be presenting shortly”.
Statement by Craig Donato, Chief Business Officer at Roblox
“Roblox and FC Barcelona both deeply believe in the power of play to foster creativity and bring together a diverse and talented community. We’re thrilled our global community of millions of players can show their support for FC Barcelona by customizing their avatars with these awesome new Barça 2019 kits.”
Roblox’s mission is to bring the world together through play. Every month, more than 90 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit https://corp.roblox.com.