[[DES_1]]The new FCBotiga Megastore creates a unique consumer experience both in terms of innovation and technology. Located on the Camp Nou premises, it has been remodelled and expanded in keeping with new times and technologies to offer a unique opportunity for football fans.
The FC Barcelona Megastore offers a new and more technological, digital and also personal perspective, with personalised services that have turned it into the best FC Barcelona store in the world. The new facility is divided into three floors, offering the finest collection of official FC Barcelona and Nike Football products, including clothing, footwear and accessories, meaning that although it specialises in FCB products, it is also a wonderful football shop in general.
The new FCBotiga space has gained an additional 500 m² from the old Sala París and now has a total of 2,100 m² on three floors.
The most remarkable new features include the 16 metre LED screen and the striking Chandelier, an innovative new way of projecting images overlooking the traditional stadium-like steps.
Another innovation are the Digital Lockers. These are digital touch-screens situated on each floor, where clients can personalise their Barça shirts with any name and number. The shirt is directly sent to floor -1, where it can be collected quickly and without queues in the Print Lab. The service makes the buying experience much faster and more comfortable for users.
The top floor also presents an exciting new feature, a service called Make it Barça, exclusive to the FCBotiga Megastore, where customers can choose their favourite item from the Nike and personalise it in a Barça way, by adding different Barça crests, buttons or laces to make sportswear more FCB themed. On the same floor, once the design is completed, photographs can be shared on social networks or published on the Social Wall.
The connection between the FCBotiga Megastore and the Museum is through a tunnel that provides a unique Barça experience.
The new FCBotiga Megastore has included all these new features without forgetting the personalisation services it already offers, such as the printing of names and numbers on football boots, in imitation of the FCB players, or the special section dedicated to the club’s other sports teams, offering basketball, handball, futsal and roller hockey products.