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FC Barcelona has reached agreement with Maurice Lacroix for the Swiss watchmaker to become an Official Club Sponsor for the next three years. The deal means that the two organisations will work together to bring the exclusive watches to football fans and lovers of the prestigious brand.
The deal was presented this Thursday in the Ricard Maxenchs press room at the Camp Nou by Club vice-president Javier Faus and the managing director of Maurice Lacroix, Marc Gläser. Coinciding with the league game against Almeria, the deal had been launched by President Josep Maria Bartomeu, who declared . “FC Barcelona is proud to launch this agreement with such a modern and dynamic brand as Maurice Lacroix. We believe this strategic alliance will have global repercussions”.
Gläser replied “The Maurice Lacroix company is proud and enthusiastic about this exceptional deal. Our brands have the same desire for perfection and together we will create an impressive, powerful and successful team”.
Faus explains reasons for deal
Javier Faus explained the reasons behind the Club’s decision to join up with Lacroix “We have chosen Maurice Lacroix for their international image, their position in the Asian market, how they activate their partnerships in a digital fashion and because it is a brand which is entering the world of sport through its quality and excellence”. For his part, Gläser explained: també ha comentat què ha triat associar-se amb el FC Barcelona "We chose FC Barcelona because we share many values. As a Swiss company, we value the democratic way of doing things at the Club”.
The Club and Maurice Lacroix wish to be close to their admirers, speak the same language and present a high quality, prestigious Swiss product. The agreement means that an exclusively designed and accessible watch will be on sale at the FC Barcelona shops and the official Maurice Lacroix sales points.
The deal will also be reflected at the Camp Nou, where a wide range of publicity media will be present, including the fourth official’s LED sign and exclusive presence in the VIP zones.
Maurice Lacroix and FC Barcelona have established much more than a simple sponsorship deal - the agreement brings to the world of football a unique style of marketing luxury goods. Just as FC Barcelona look for excellence on the pitch, Maurice Lacroix symbolises the accumulation of professional success. Both institutions share values and will form a great team for investigating new ways of reaching fans of great football and high quality watches.
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