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FC Barcelona has prepared a digital strategy so members and fans all over the world can follow El Clásico between Barça and Real Madrid through the official website, social media, Radio Barça and Barça TV.
During these days the Club website is specially focused on Luis Enrique's team, including interviews, quizzes, infographics, reports and live video. This weekend will be especially lively with news of the match set for Sunday at 9.00pm CET, including complete statistics in real time on the club's official website, available in several languages: English, Catalan , Spanish, Chinese, Japanese, Indonesian, French, Arabic and Portuguese. On the website and the TuneIn Radio app, fans will also have the opportunity to listen to the broadcast of the match and celebrate goals from anywhere in the world.
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Audio and Video Content
Barça fans will enjoy special videos for El Clásico prior to, during and after the match. The squd list, lineup and what happens over the 90 minutes of football can be seen on Dailymotion, YouTube, Instagram and Vine.
Social Media Hub
Barça fans have a Social Media Hub where they can send a message of support to each player, see tweets go around the world and follow the Club's accounts in real time. You can also follow mentions of FC Barcelona through a graphic showing the pulse of FC Barcelona prior to and during the match, as well as postgame reactions.
All of FC Barcelona's social media posts relating to El Clásico will bear the hashtag #ElClasico along with #FCBlive or #FCBarcelona.
On Twitter, fans can vote for who they think will score the first goal, choosing between the team's four strikers: Messi, Neymar, Suárez and Pedro.
To get the conversation about Barça highlights moving, all fans who mention one of the club's official accounts and use the hashtags #ElClasico and #FCBGoals will receive an exclusive video with 5 unforgettable Barca goals from past Clásicos at Camp Nou.
Twitter will have unique content about Iniesta in Camp Nou Clásicos. Barça's Twitter followers can help unlock the content by sharing their passion and using the hashtag #ElClasico and mentioning one of the Club's official accounts.
Thus, all of FC Barcelona's fans can follow the Club through any official channel to enjoy the all the key moments of what is shaping up to be a historic day.
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