FC Barcelona and Fitness Time have reached a sponsorship agreement which makes the the fitness centre chain a regional Club sponsor in SaudiArabia and the UnitedArabEmirates(UAE) for the next three years. The agreement was signed on Tuesday at the Club’s offices and was attended by FitnessTimeCOOFahadAlHaqbani and FC Barcelona President Josep Maria Bartomeu.
FitnessTime officially becomes FC Barcelona’s second sponsor in Saudi Arabia, together with the Samba Financial Group, and the Club’s third in the UAE, along with the telecommunications firm Etisalat and United Arab Bank.
Additionally, this agreement also calls for FitnessTime to be the promoter and sponsor of the first FCBEscola in Saudi Arabia, in the city of Riyadh, scheduled to open later this year. This is the first time the Club has signed a sponsorship agreement that includes, from the very beginning, the creation of an FCB Escola along with the sponsor. In addition to the FCB Escola in Riyadh, others are expected to be created in other cities in Saudi territory.