FC Barcelona and Konami Digital Entertainment sign global sponsorship agreement
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FC Barcelona and KONAMI signed a global agreement on Tuesday at Camp Nou by which the creator of the critically acclaimed PES series becomes a Premium Partner of the Club for the next three seasons.
The presentation of this agreement was attended by Francesco Calvo, the Chief Revenue Officer of FC Barcelona, and Tomotada Tashiro, the President of KONAMI Digital Entertainment B.V. As a result of this deal, KONAMI is set to launch a special Barça edition that will be released alongside the European version of PES 2017 when it launches on September 15th, 2016.
Barça and KONAMI will be collaborating in different areas. The popular digital entertainment company will be advertising both inside and outside Camp Nou, and will also be visible on the backdrops of press conferences at the Club. KONAMI will also have access to the players and will have visible presence on match days. It also gains exclusive rights to recreate the Barça stadium in PES 2017.
FC Barcelona will thus be faithfully reproduced in the series using the Team ID and Player ID systems to guarantee that PES 2017 perfectly reflects both the general and individual style of play of the Barça first team. The team’s characteristic attacking style and even the Club anthem will be implemented. KONAMI will use advanced 3D photo scanning techniques to recreate the faces and expressions of the main players, and will also launch in-game reproductions of different historic Barcelona kits.
There will be special promotions in the popular myClub mode, which will enable users to add players such as Leo Messi, Luis Suárez and Neymar Jr to their home squads. PES 2017 will also include FC Barcelona legends in the same mode.
Statement by FC Barcelona Vice President of Marketing and Communications, Manel Arroyo:
“We are delighted to have signed this agreement with KONAMI, who is now an official Premium Partner of the Club. KONAMI is a strategic partner that will allow us to bring FC Barcelona to millions of users of its game. We hope to see the club, the players and Camp Nou, perfectly recreated in the next and future versions of the PES series.”
Statement by the President of Konami Digital Entertainment B.V., Tomotada Tashiro:
"This is a real statement of intent for us. By working closely with a team of Barcelona’s stature we can introduce the PES series to a huge global fan base. This partnership will deliver access to the very best players in the modern game and to one of the world’s most respected and ambitious clubs. The PES series is famed for its realism and control, so the fit between such a skilled team and a game that celebrates such ability is perfect.”
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