FC Barcelona's innovative approach to content and brand activations has once again been recognised internationally. The Club has been honoured by YouGov for best brand campaign performance according to the FootballIndex, during an event held on Tuesday as part of the Social Football Summit in Turin, attended by some of the leading figures in European football and the audiovisual industry.

The unique positioning and execution that the Club has developed in recent seasons has been recognised at one of the industry’s main forums, consolidating a strategy that pushes and transcends traditional boundaries to become a benchmark both within and beyond the sports and entertainment sector.

The visual and narrative campaigns designed by the Barça Identity department during the Club's 125th anniversary season have earned respect for their commitment to communicating a distinctive identity with the aim of reaching every corner of the globe. A strategy that aligns with the principle of being a Catalan institution open to the world, capable of inspiring millions of people across the planet.

 

Força Barça