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FC Barcelona and PortAventura World have decided to join forces so they can pool their experience and knowledge to explore the feasibility of developing new physical entertainment projects and themed experiences. This strategic partnership aims to build synergies and generate new emotions to help both parties to reach new global audiences.
The first focus area of this strategic collaboration is to study possible entertainment experiences at the future Espai Barça. These would complement the future museum, and other commercial and leisure attractions when activity resumes at Spotify Camp Nou in November 2024. These projects would combine the history and impact of FC Barcelona, its special relationship with the city and its universal outlook, with PortAventura World's prestige and knowledge in the development of theme parks.
The two organisations are also teaming up to create a working group that will study projects on an international scale, such as the opening of specific entertainment areas and larger format theme parks under the FC Barcelona brand. The former would combine interactive, educational and entertainment experiences with different themed attractions, catering services and merchandising outlets, mostly in indoor spaces between 500 and 2,000 m2, while the latter envisages the development of large-scale theme parks (over 7 Ha), centred around attractions, restaurants, shops, museums, shows and other associated services.
These projects would combine the history of FC Barcelona with PortAventura World's experience and knowledge in the development of theme parks, as demonstrated by its existing parks: PortAventura, FerrariLand and Caribe Aquatic Park.
Portaventura World is a leading holiday destination - with 5.2 million visitors in 2022 - providing unforgettable experiences for the whole family. Considered one of the best theme parks in the world, its commitment to innovation and leisure is a constant feature of its bid to continue leading the leisure industry.
Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area:
“This partnership with PortAventura World is part of FC Barcelona's strategic project to explore new ways of generating resources within the entertainment industry. It is in the spirit of this Board of Directors to be imaginative so that FC Barcelona finds formulas to maximise the brand's potential worldwide. To do so with a travel companion with such experience and roots in the territory as Port Aventura is for us one of the biggest guarantees of success.”
Statement by Arturo Mas-Sardá, president of PortAventura World's administrative board:
“We are excited to announce today the new partnership between FC Barcelona and PortAventura World to create a unique entertainment area. This agreement is another step in PortAventura World's continued diversification into the football and sports sector, as demonstrated by its successful previous alliances with various clubs and the establishment of a joint venture with LaLiga. We firmly believe that this new and challenging project will not only strengthen the names of FC Barcelona and PortAventura World, but will also provide visitors with unforgettable experiences that combine fun and passion for sport. Together, we're poised to take the crossover between sports and entertainment to new heights."
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