2023/24 third kit inspired by Barça's DNA

2023/24 third kit inspired by Barça's DNA

Jersey in a light aqua colour, evoking inspiration and creativity, highlighting what Barça represent, the history, the playing style, and the young La Masia-formed talents who can be a source of inspiration for all

The FC Barcelona third kit for the 2023/24 season stands out for its light aqua colour, which is also considered an expression of inspiration and creativity. Its design highlights everything Barça represent, the history, the playing style, and the young talents formed in La Masia, whose journey can be an inspiration for all. With the design and colour combination creating a groundbreaking and innovative look, this third kit jersey will be worn by players from the football first teams, Barça Atlètic and Fundació Barça Genuine. As well as for the basketball, handball, futsal, and roller hockey teams it will be their second jersey.

The version of the kit to be worn by the men's and women's football teams goes exclusively on sale for one week from September 2 via the Club's e-commerce channel and the Barça Stores at Spotify Camp Nou, Canaletes, Paseo de Gracia, Sagrada Família, Westfield La Maquinista, Parc Central Tarragona, La Roca Village, Poble Espanyol, Barcelona airport terminals T1 and T2, Centro Comercial Arenas, as well as the stores in Madrid, Palma de Mallorca, Platja d’Aro, Salou, on Ronda Universitat, and the newly opened Maremagnum store. It will also be available from all the Club's points of sale at the Estadi Olímpic Lluís Companys. It will go on general sale after one week, when blaugrana fans will be able to find it at all other regular points of sale.

Xavi Hernández' team are set to first wear the new kit on Sunday 3 September for their away fixture to CA Osasuna.

After the successful launch of the 2023/24 season second kit that pays homage to the founder of the Barça playing style, Johan Cruyff, this new groundbreaking concept is in a fluorescent colour that reflects the spirit and energy of the Club's younger sportspeople. It also includes a full background weave in blaugrana, evoking the FC Barcelona DNA. Blaugrana also features on the sleeve cuffs, with light aqua the main colour of the jersey, shorts, and socks.

The football first team jerseys will also include logos for the Club's main partners, with Spotify next to Nike on the front. The Ambilight TV brand logo will feature on the men's first team jersey sleeve, whereas it will be the Bimbo logo for the women's first team jersey sleeve, as the team's main partner and the Club's global partner. As part of the alliance with the Foundation, the UNHCR/ACNUR logo will also continue to feature below the jersey number.

The kit is made from 100% recycled polyester plastic bottles, which are melted to obtain a very fine thread to produce a fabric that enables the best possible sporting performance with the least possible environmental impact. The Barça badge is also made from recycled materials.

Barça DNA woven into the new kit

The new jersey continues the "Here to lead the way" concept, but this time with a nod to the up and coming new generations of young sportspeople from FC Barcelona's La Masia. We have seen players such as Lamine Yamal, Fermín López and Vicky López feature, whose decisiveness and great performances provided much enjoyment for culers. Just like the players that came before them, the young blaugrana sportspeople will use their talent to lead the future on being chosen to take the Club forward in the coming years.

A commitment to sustainability

Sustainability is one of the Club’s strategic pillars, and based on this approach, FC Barcelona is working to promote sustainable development in every area it is involved. In this case, it is through their streetwear collections and kits, with Nike Football introducing ground-breaking innovation and designs targeting sustainability that will help athletes perform their best. Accordingly, 100% recycled polyester produced from recycled plastic bottles was used to create this new 2023/24 season FC Barcelona third kit jersey, with the Barça badge also made from recycled materials.

 

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