The Barça first team are in fine form at the moment after winning the Spanish Super Cup thanks to a 3-1 win over Real Madrid in Riyadh. In the league their winning run has continued, and they have ended the first half of the season having conceded just seven goals. With the slogan, You are Barça, FC Barcelona wants to send a message of confidence and commitment to members and fans around the world via video with Xavi Hernández which highlights the vital role they play on matchdays and the great importance they have for the Club. They are not just “Barça fans” but also “they are Barça”. This is one of the phrases that forms part of the open letter read by the first team coach and that seeks to communicate this encouraging message with the aim of filling Spotify Camp Nou for what remains of the season.
The history of the Club is not just a successful one but also one of perseverance, ambition and overcoming obstacles, and it has always had the support of the fans, backing the team, even in the most difficult of moments. It is for that reason that the new campaign cries out to all fans who follow the team game after game and fill the stands at the stadium, reminding everyone that without the curlers, “Barça does not exist.”
The video appeals to the emotions and its stars are those fans who sit in the blue, maroon, and yellow seats and who are as indispensable as a strong defense or a great coach. During this open letter, Xavi Hernández addresses the fans directly, identifying different types of fans - “the one who sings in the passageways, the one with the flags, the one who gets nervous when the team has a penalty and the one who is always there,” - over images of the fans themselves on matchdays.
It is this vibrant message, based on the importance of the fans for Barça, that this video and its slogan You are Barça attempts to get across. Furthermore, the members of the first team squad have wished to add themselves to the campaign, reinforcing the message and asking for the fans’ support at matches.