Barça pays tribute to its roots with the 'senyera' front and centre on the new kit
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FC Barcelona is presenting a new kit for this season under the slogan, '+ Catalunya + Barça'. The jersey pays tribute to the club's roots, featuring the Catalan senyera flag on the chest and taking inspiration from the captain's armband. Throughout its 124 years of history, Barça has become known worldwide for its inclusive approach, while remaining closely linked to Catalonia and its culture, the Catalan way of life, and for conveying its values to its fans around the world. Fittingly, one of the most iconic representations of Catalan architecture, La Pedrera - Casa Milà, was chosen as the backdrop for the presentation.
The jersey is set to be worn for the first time for a competitive game this Saturday during the Catalan derby between the men's first team and Girona FC at Montilivi (kickoff 4.15pm CET). The basketball team will also wear it against Bàsquet Girona later that same day, before Barça Women will don the shirt in Tenerife on Sunday. The new FC Barcelona kit will go on sale on Saturday 28 January via the Club's e-commerce channels, as well as in the Barça Store at Camp Nou, Canaletes, Passeig de Gràcia, Sagrada Família, Westfield La Maquinista, Parc Central, Barcelona Airport T1 and T2, Madrid, and the other official points of sale.
This is the second time that Barça has presented four different kits in the same season. This time the new design will be available both with Spotify on the front, as worn by the men's and women's first teams, and in a version worn by the basketball team. Xavi Hernández's men, Barça Women and the basketball team will wear the new kit at different times during the remainder of this season.
This new jersey comes with a groundbreaking design for Barça, with the crest and four horizontal red stripes across the chest over a yellow background. The sleeves also feature trim in Barça colours, while the shorts are in the same yellow colour, and the kit is completed by yellow socks, featuring the Nike logo in blue and the word 'Barça'. The kit is made from 100% recycled polyester fibre, sourced from recycled plastic bottles.
The pride of being from Barcelona and Catalonia
The slogan chosen to present the kit, '+ Catalunya + Barça', conveys the spirit of Barça and the pride of being from Barcelona and Catalonia. Since it was founded, the Club has adopted a playing style and approach that symbolises being from Catalonia, becoming a legacy passed on from captains to the generations to come, inspiring and guiding young people. A club for everyone, it has become a meeting point for different people, cultures and countries, helping people to bond, while remaining true to its roots.
The slogan references the philosophy that defines FC Barcelona, a club that understands the value of sport and its capacity to make a difference in society, with the firm belief that values such as humility, effort, ambition, teamwork, and respect during play, are as important as sporting success.
The emotional bond between the Club and its roots
Furthermore and to coincide with the launch of the fourth kit, FC Barcelona is also set to participate in an upcoming campaign with the Catalan Tourist Board as part of their partnership agreement with the Club. Under the slogan, 'Feel the colors', the idea is to explain the emotional bond between FC Barcelona and its roots, and how this close relationship comes together to provide the complete experience.
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