Barça TV +, FC Barcelona's digital streaming platform, with a presence in more than 180 countries around the world, celebrates its first anniversary, having produced 3,000 videos and 1,000 hours of 100% Barça content including series, exclusive documentaries, matches from different Barça teams and the best compilation of images behind the scenes as well as the trajectory of the Club’s players.
On June 3, 2020, together with Barça TV +, the loyalty program was launched CULERS Premium Membership, aimed at all Barça fans and offering access to exclusive services, a physical card, a wide range of discounts on e-commerce products and the ability to purchase tickets, as well as full access to the contents of the Barça TV + platform.
To celebrate and take advantage of the start of the upcoming new season, the Club is launching a promotion in which it will offer one month free to new subscribers. So, everyone who subscribes now will have an active subscription until June 30, 2022. Moreover, in the coming days, fans around the world will be allowed to choose the design of the cards for the new 21/22 season.
For this new season, subscribing to the Culers program will ensure the ability to watch the first team in pre-season, in addition to having a whole host of new benefits and surprises that will be unveiled during the season.
Among the premieres in this first year of Barça TV +, we can highlight the ORIGINALS category, with content and documentary series produced by Barça Studios and which opened the door to a closer and more human view of the Club and its players.
We can highlight the documentary series ORIGENS, which reviews the personal trajectories and professional characteristics of the players until their arrival at Barça; or The Album, which takes a look at a club legend's experience of wearing the Barça shirt, such as Ronaldinho, Mascherano and Thierry Henry. The platform hosts Dare to Play’, where the members of the Barça Women's team give a personal view of their experiences on and off the pitch.
Deferred and on demand matches for the first-team, as well as live and deferred matches of Barça B, Barça Women, the professional sports sections and the Club's youth teams, can also be found on the platform, as well as the worldwide broadcast of Barça TV, which, in addition to being available in Catalan and Spanish, is also available in English. Along with historical FC Barcelona content, including the last five full football seasons, are 65 matches that have marked the history of the club, such as the Copa del Rey finals or the Champions League final wins in London, Paris, Rome and Berlin.