From Monday 22 June, FC Barcelona supporters will be able to acquire the first ‘Barça Fan Tokens’ ($BAR) to take part in surveys and polls connected to the everyday activities of the Club, as well as earn unique prizes and experiences related to the Club. The first of these polls will give Token holders the chance to decide on the design of the new mural that will decorate the first team locker room which the players will see before they head out onto the pitch. Different proposals created by fans from all around the world will be offered for fans to choose from.
Digital ‘Barça Fan Tokens’ are issued by blockchain company Chiliz, one of FC Barcelona’s partners and can only be purchased via Chiliz.net or its voting site Socios.com. To celebrate the launch of $BAR, from 1.00 pm CEST and for 48 hours, Chiliz will be holding a flash sale of 600,000 Fan Tokens at a set price of 2 euros each. When the first 48 hours have expired, the cost of Fan Tokens will depend on demand and supply.
As well as giving fans the right to vote on different topics during the season, fans can also earn rewards linked to the club, including innovative digital experiences and real-life activations, such as the chance to meet players before a game, or to watch a match live as a VIP guest at the Camp Nou.
Fan-inspired locker room design
FC Barcelona and Chiliz announced their partnership agreement on February 13 of this year, which all forms part of the club’s new digital and commercial strategy, and will help Barça fans to interact more innovatively with the club, giving them the chance to voice their opinions and vote for different matters in club surveys.
The first survey entails asking fans to send in their different designs for a new mural that will appear on the first team locker room wall. From all the designs, four will be chosen and supporters with Fan Tokens will be able to decide which of the four they like best. The most popular entry will be the design that players will see before they go out onto the pitch.
Statement by Alexandre Dreyfus, CEO and founder of Socios.com and Chiliz
“Fan engagement has never been more important for the sports industry, and just as football is resuming, albeit without fans in the stadium, we are launching FC Barcelona’s Fan Token and are helping to boost their ability to connect the Club with their fans all over the world".
“There is incredible anticipation and excitement for Barça’s Fan Token, so fans who want to buy at a flat rate of €2 will need to move fast when the flash sale begins at 1pm on Monday".
“Fans can then immediately use their $BAR to vote in the first club poll on Socios.com, to choose an inspirational piece of fan-designed artwork to go inside the sacred dressing room at the Camp Nou".
“With FC Barcelona’s huge global fanbase, we expect this to be our biggest and best FTO, far surpassing the volume of tokens sold by our other partners.”