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FC Barcelona launch the sale of their first line of protective masks which are available in three different models with exclusive designs from Monday via the Barça Store on Passeig de Gràcia in the city, the first of the six official shops to reopen to the public, and via the Camp Nou Barça Store e-commerce platform. Furthermore, the masks will be able at the rest of the Barça Stores managed by the Club at Camp Nou, Canaletes, La Roca Village and at Barcelona airport Terminal 1 and 2 as they gradually reopen also.
The Barça mask is a product launched by BLM (Barça Licensing & Merchandising), the FC Barcelona company that manages the Club's retail and merchandising needs and that was created in 2018 with the aim of directly controlling Barça's official products and promoting its global expansion. The masks are locally made in Mataró in Catalonia and use 100% ecological cotton and fulfil all health requirements and regulations. It is a hygiene mask for everyday use that is reusable and its protection against the transmission of Covid-19 is guaranteed to up to 40 washes with a recommended use of 8 hours between washes.
The first masks come in three different models with exclusives designs created in Barcelona and the Club will extend the range with new designs depending on demand and public response with six or seven different models. Initially, they will be available in blue with blaugranes motifs, a model inspired by 'la senyera', the Catalan flag and another model inspired by drawings of the players. Each design is available in three different sizes, one for children between 3 and 6, one for children between 7 and 12 and a third size for adults. Masks bought on-line and at stores come with personalised packaging for each model. Delivery time for masks purchased on-line at the Barça Store Camp Nou is estimated at three to five days.
The price for the public for the mask is 18 euros (0.45 euros per use) and the Club is working towards offering packs that can respond to different needs such as the family. Furthermore, soon other types of masks, more economical and adaptable to other uses such as surgical style, simpler masks which can be licensed will be produced for distribution beyond the officials stores.
With the use of masks to stop the spread of Covid-19 now obligatory in many countries, the Club has wished to respond to the needs of fans and members who wish to show their identification with Barça via an official product of quality and that offers a high level of protection.
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