Barça selected by Facebook to be the first sports club to offer its new ‘Fan Subscription’ service
FC Barcelona and Facebook joined forces to develop innovative product that offers users access to exclusive contents and experiences
FC Barcelona is Facebook’s chosen sports club for the development and use of its new Fan Subscription service, a digital fan club whereby subscribers can access a wide range of exclusive contents. The Silicon Valley based technology firm has joined forces with Barça to define the new product that will take the club closer to its fans all around the world and offer them a series of unique experiences.
Facebook chose FC Barcelona as its initial ally in offering this service, which is now operational, because of its innovative digital strategy and huge worldwide fan base of more than 340 million supporters.
The Fan Subscription service works by monthly subscription and offers unique interactive contexts and experiences, including the chance to join a Facebook group made up of fans only, where users can view special contents published by FC Barcelona and interact with each other. They will also be able to associate their accounts with the Barça logo, which will appear alongside their Facebook posts.
Via this service, users will also be able to access such experiences as Watch Parties and Facebook Live sessions presented by key FC Barcelona hosts and personalities, and will have the right to discounts on special merchandising and on-demand video products.
A new way to take Barça to its fans
Barça fans will be able to subscribe to this innovative service via the FC Barcelona Facebook page and can enjoy the different exclusive contents in a variety of forms. They will also be able to choose either to access the exclusive fan content via their walls, where it will be published in the same place as their news feed and the other typical Facebook contents, or otherwise via the Facebook group for Barça fans.
The Barça Facebook page will also feature a For Supporters tab, where users will find all of this content in the same place, and will receive notifications whenever the club publishes any new exclusive content.