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Josep Maria Bartomeu and Zurab Pololikashvili met after Barça vs. Leganés | GERMÁN PARGA - FCB

Leo Messi has been named as the new Ambassador for Responsible Tourism for the United Nations' World Tourism Organisation (OMT). The announcement was made this past Saturday at the Camp Nou, in a meeting held after FC Barcelona's game against CD Leganés and which was attended by the organisation's Secretary General, Zurab Pololokashvili.

This role has the objective of boosting and promoting the value of responsible holidays, and for Messi it is an honour to form part of the project:

"The United Nations' World Tourism Organisation works for tourism to be a source of development, and I am very pleased to join this work to promote responsible tourism. Every time that I have travelled, it has allowed me to find out about other cultures and societies, as well as other ways of seeing the world -something I believe is very enriching," commented the Argentine.

Messi joins Fernando Hierro and Vicente del Bosque as a public figure chosen to reflect the unity between sport and tourism, and the transforming power of responsible tourism in society.

For the OMT, having the support of a footballer like Messi means "being able to continue sharing the positive values and real benefits that tourism represents, with everyone."

"Messi exceeds all superlatives as a sportsman, and is an example of will, constant hard work and perseverance producing good results. We are honoured that he has joined the OMT's cause," added Zurab Pololokashvili.

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