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FC Barcelona and Sebang Global Battery have entered into a partnership agreement today that will see the Korean car battery manufacturer become a regional partner of the Catalan Club for three seasons, as the official car battery of FC Barcelona in Korea, Vietnam and Malaysia. Sebang will activate the partnership using the Sebang brand in Vietnam and the Rocket brand in Korea and Malaysia.
As part of the agreement, the company will be able to use the FC Barcelona crest and images of its players in the three countries. Within the partnership, rights include the use of images and video associated with the Club on Sebang products or for advertising purposes, alongside rights to virtual LED minutes and other promotional, merchandising and hospitality rights. Furthermore, the Sebang logo will be featured in the partners section of the FC Barcelona website and further rights to create co-branded content and a microsite with the Club.
The partnership was officially announced today in Seoul with a ceremony at Sebang’s offices in Gangnam-gu. The ceremony was attended by Toni Claveria, Head of APAC for FC Barcelona, Mr. Chan-Koo Park, CEO of Sebang Global Battery and Mr. Sang-Woong Lee, Chairman of Sebang Group. Sebang executives were presented with the new FC Barcelona 19/20 home shirt, with the contract signed by representatives of both parties.
Korea is seen as a key market for Barça, with Nielsen Sports estimating that there are already 2 million Barça fans in the country. Sebang becomes the second partner of FC Barcelona, after SK Lubricants were signed in August 2018. There are also an estimated 5 million Barça fans combined across Malaysia and Vietnam.
Statement by Toni Claveria, Head of APAC for FC Barcelona:
“We’re delighted to welcome Sebang in to the Barça family. They are the market leader in Korea and experiencing rapid growth in other international markets. Importantly, both brands have shared values whereby we both strive for excellence through effort, respect and humility. Sebang is the Club’s first partner in the car battery industry and the Club is proud to begin the relationship. Together, we can grow both the Sebang and FC Barcelona brands in Korea, Vietnam and Malaysia”
Statement by Chan-Koo Park, CEO of Sebang Global Battery:
“We signed a sponsorship partnership agreement with FC Barcelona, one of the world’s top sports clubs, in order to carry out local marketing activities in full scale. We will increase awareness of our battery products and boost sales volume in the Southeast Asia region by combining the recognition and likeability of the world's best football club with the Rocket brand”
About Sebang Global Battery
Sebang Global Battery have been leading the Korean battery industry with a leading brand called "Rocket Battery" for more than half of century. In addition, they are becoming a future energy company through continuous innovative management to accommodate rapid market changes and put continuous efforts to develop technologies to make the best products. As a result, the company has grown to become one of the top 10 battery makers in the world, exporting products to more than 130 countries around the globe.
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