Fourth kit proclaims that “Football is Art”
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FC Barcelona will have a fourth kit this season that honours history and art. The club has unveiled its new official strip that heralds one of the most memorable masterpieces of contemporary Barça legacy, the 3-0 win at the Bernabéu on 19 November 2005.
That night, which happened 20 years ago today, the men’s first team beat their eternal rival in a clash in which they gave the world a true masterclass of football. It was one of the finest Clásicos in recent history and inspired the team toward a veritable change of cycle on the threshold of what would go on to be the most golden era in blaugrana history.
The new shirt features the Barça stripes in a vertical but seemingly unstructured manner, and that is not a gratuitous detail. The lines are inspired by the trajectory of the ball toward each of the three goals scored that night, the first by Eto'o and the next two the work of Ronaldinho. Inside the collar, three circles highlight the minutes in which those goals were scored: the 14th, 58th and 77th. And on the outside, the Catalan flag completes the design. The shorts are maroon with a blue stripe on the side of each leg.
This new kit is available from Wednesday 19 November via the club’s e-commerce platform, at Barça Stores and from nike.com.
‘Football is Art’ campaign
To celebrate this fusion between football, sport and fashion, a video starring Rashford, Bardghji, Balde, Marc Bernal, Alexia, Aitana and Ona has been released on the club’s social networks in which the players enter the studio of an imaginary artist, a metaphor for what the male and female stars have represented for the history of the club.
The piece revolves around the concept that football conjures up moments that cannot be explained in words. Goals that are not only celebrated, they are remembered. Created by athletes who paint their masterpiece on the canvas of the playing field. And that Clásico was more than a match, it was a proclamation that “Football is art.”
The video is packed with references to football and art, including Bardghji touching what looks like a canvas but is textured like grass, Marc Bernal staring at a sign made up of lights spelling out the words ‘More than a Club’ and Rashford admiring a display case containing a replica of the boots that the hero of that night, Ronaldinho, wore for the match. All this with fragments of the Brazilian's goals and with clear nods to the applause, another iconic memory from that wonderful evening.
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