FC Barcelona organises exclusive dinner to present the Clásico ‘Cactus Jack’ jersey

Thursday evening saw FC Barcelona organise a unique experience to present one of the most viral pieces of clothing from the last few days – the Clásico jersey featuring the Cactus Jack logo from artist Travis Scott’s brand. The event was held at ESKLANDESTINO, a former industrial space converted into an artistic sanctum, where everything evoked the sight and sounds of the US singer’s world.

This was no accident. Part of the collaboration between FC Barcelona and Spotify, this launch represents much more than a logo change – it is a bridge between two ways of expressing culture that excite people worldwide. The Barça jersey has become a shared canvas for art and sport, and this is now the sixth consecutive Clásico with a logo change.

The garment transcends the sporting domain to become iconic in its own right. With the Cactus Jack logo on the chest, the jersey connects with both football fans and an audience who vibe with creativity, music, and contemporary urban style.

The gathering convened 20 emerging voices and influencers from different fields — music through to fashion and motor sports — for a first-hand experience of this symbiosis between culture and sport. Attendees included figures such as Julieta Gracián, Matías Zagazeta, Xavi Serrano, Marc Forné, and Biel Juste, who all got to discover the campaign up close and immerse themselves in an atmosphere inspired by the world of Travis Scott.

The event is further testament to the essence of the partnership between FC Barcelona and Spotify, whereby football and music are brought together like never before. It was also a way to create a community around an event away from sport -providing a window to showcase an artist- which has already become a classic too.