FC Barcelona and Johan Cruyff Institute have signed a collaboration agreement that includes, among other joint initiatives, the creation and launch of a Master in Football Business within the FCB Universitas platform. The presentation event was attended by Josep Maria Bartomeu, president of FC Barcelona, Jordi Cruyff, member of the board of the Johan Cruyff Institute and Jordi Monés, director of FC Barcelona and FCB Universitas commissioner.

The ‘FC Barcelona Master in Football Business by Johan Cruyff Institute’ was created with the ambition to be the only programme in administration and management of football, from the great educational experience of the Johan Cruyff Institute and the management model of FC Barcelona which is recognised globally.

Students of this Master will have the chance to get to know the football industry exclusively from the perspective of FC Barcelona, through visits, presentations, case studies and projects related to the history and the daily life of the Club. Classes will be held at the FC Barcelona headquarters and will have interventions of professionals from various areas of the club’s management.

The 'FC Barcelona Master in Football Business by Johan Cruyff Institute' will begin in May 2017 and will go on for eight months, taught in English in Barcelona to begin with, and later will also be offered in Spanish and online to meet international demand generated by the two institutions.

Comments from Josep Maria Bartomeu

"We are blessed, because we are united with the great educational experience of the Johan Cruyff Institute and the club management model to promote joint projects in the field of promotion, generation and dissemination of knowledge in sports. An agreement that is included in the platform of the Universitas FCB, one of the main projects of our Strategic Plan, which we are developing strategic alliances with leading academic and research institutions around the world in various fields of knowledge in the world of sport. Furthermore, this agreement holds added value as it is a tribute to Johan Cruyff and to his sporting and management vision.”

Comments from Jordi Monés

"We celebrate our partnership with an organisation of proven experience in the field of knowledge with whom we will promote joint projects by combining all of our potential. The knowledge and experience generated by the Club, and in collaboration with organisations such as the Johan Cruyff Institute, we will develop training programmes, organise discussion forums around the world, and all of this will benefit the club in its daily work.”

Comments from Jordi Cruyff

"To honor a legacy means to celebrate memories and improve ideals that were before us. The FC Barcelona Master in Football Business by Johan Cruyff Institute’ is a tribute to the vision that my father had of football and life. A tribute to the vision that we can always be better. That we could have always done it better. As a player and as a manager, his relationship with FC Barcelona changed football forever. And with this Master, we are passing on his football philosophy on football away from the field of play; it is the culmination of ‘Total Football’, the concept of the administration and management of football from a better perspective. It is changing the way we do things. And above all, to train the next generation of leaders in the administration of football."

The four pillars of Barça Universitas

One of the main objectives is to acquire the best knowledge to remain pioneers in all matters related to sport. This will generate genuine knowledge and conduct research in these areas and aspects where the club is a leader. In addition, you must share and disseminate this knowledge nationally and internationally, and produce innovative projects.

In research and knowledge, 1 + 1 = 3 and the Club are to seek partners that have an added value to their own knowledge, experience, solvency and where this partnership produces 1 + 1 = 3. And these requirements are met perfectly with the Cruyff Institute.

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