Everything is ready for the great inauguration of the Barça Experience that will take place this Sunday in Haikou, the capital of the Chinese island of Hainan. It's a project that the Club has driven via the company, Mission Hills Group, and which includes an interactive museum, a store and a great Barça Academy Pro. The delegation of the Club, headed by Director Didac Lee, CEO Òscar Grau, Technical Secretary Eric Abidal, Barca Ambassador Juliano Belletti and other Club executives, visited the Barça facilities and were very satisfied with the results of the project, the fruit of months of work, since being approved by the members in the Extraordinary Assembly of Members in 2016.
The Barça Experience in Haikou is at Centerville, an installation of 4,000 m2 which is the largest museum space, and it has been conceived with interactive elements to be able to offer digital experiences to the fans that visit it. It has a trophy area, a virtual reality zone that transports the visitor to the Camp Nou, large format screens where videos of historic sporting moments are projected, a play area with different activities - from playing with Ter Stegen to discovering iconic images - always with the ball at the centre of everything to be faithful to the style of play that has made Barça a world leader, as well as video games and football.
The meaning of 'more than a club' is also very present, with explanations about why everything is different at Barça compared to the rest of the world's clubs. Such as the model of ownership of the members, a vocation for sports, La Masia, Espai Barça, the Foundation and the Barça Innovation Hub that forms part of the Barça identity and their views on training, social commitment, knowledge, research and innovation.
The Mission Hills project is part of the Club's commitment to the Asian-Pacific strategic market. The Asian continent is where a large number of Barça fans are concentrated, and the Club made a great leap in the search of sponsors and fans in the Asian-Pacific market (APAC) when it opened the permanent office in Hong Kong in September 2013. China and Japan are two of the ten countries that are part of the world's strategic markets and where Barça is the most followed and most loved club by its fans.
The Blaugrana delegation to Hainan also held an institutional meeting this Saturday with Sun Ying, general director of the Department of Tourism, Sports and Culture. They tackled issues such as the promotion of football in China, the functioning of Barça Academy Pro and the involvement of Barça in the expansion and development of the sport in this area. Tenniel Chu, vice president of Mission Hills Group, also attended the meeting, and at the end of the ceremony, the director, Didac Lee, handed Sun Ying a personalised Barça shirt.