Òscar Grau and Dídac Lee announce the strategy in Asia

Òscar Grau and Dídac Lee announce the strategy in Asia

The FC Barcelona delegation that traveled to China for the inauguration of the Barça experiences complex on Hainan Island have landed in Hong Kong and started the scheduled programme of activities

The FC Barcelona delegation that traveled to China for the inauguration of the Barça experiences complex on Hainan Island on Sunday, jointly promoted with the Chinese company Mission Hills Group, have landed in Hong Kong and begun a planned programme of activities.

The director responsible for the Digital Area of ​​the Club, Dídac Lee, and the CEO, Òscar Grau, participated in various interviews with Chinese media, where they talked about the 2015-2021 Strategic Plan of the Club and specifically one of the lines of this roadmap, the Global Brand and Positioning, which includes Asia-Pacific as a strategic market.

According to the conclusions of the latest brand study, Barça are the best known Club in China, ahead of teams such as Manchester United of the Premier League and the Los Angeles Lakers of the NBA.

Later, they visited the Club's office in Hong Kong along with the technical secretary of the first team, Éric Abidal, and ex-player and ambassador Juliano Belletti. The delegation will travel to Hainan Island to participate in the opening ceremony on Sunday morning (Barcelona time).
 

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