FC Barcelona Museum incorporates new digital fan experience

FC Barcelona Museum incorporates new digital fan experience

Rakuten Group's messaging app, Rakuten Viber, and FC Barcelona's official communications channel join forces to present an augmented reality product whereby fans can feel like new players being presented by the club

FC Barcelona and Rakuten Viber, in partnership with Dugout, have joined forces to create an augmented reality feature that will radically transform the fans' experience of the Museum, whereby they will be able to feel like a first team player on the day of his or her presentation.

Fans will use Viber's app to video themselves in a press conference with the media, as well as running out of the storied tunnel for the first time to receive the adulation of the fans. Specially designed filters will make the video content of the average fan seem as authentic as the media coverage of major signings like Suarez or Coutinho. Fans can then easily share the videos across their social channels.

Fans around the world who can't come to the Camp Nou in person can enjoy a number of the interactive features on their mobiles using the FC Barcelona chatbot at the following link - http://vb.me/fcb_news

The integration is part of a wider reinvention of the museum and tour experience, with a range of exclusive interactive experiences built into Viber's FC Barcelona community, including creating a mock contract for signature, receiving a welcome from coach Ernesto Valverde and the players, and taking part in the Wall Ball skills challenge, enabling fans to be ranked against the Barça squad. .

"Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans," said Djamel Agaoua, CEO of Rakuten Viber. "This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences.

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