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Barça fans now have a new space where they can enjoy exclusive football content and can interact with their players. Dugout (Dugout.com) is this new meeting place, a digital platform created by a group of leading European clubs which starts this Monday and in which FC Barcelona has its own channel (Dugout.com/FCBarcelona).
Dugout is free to access and will host exclusive content created by the clubs and players 24 hours before it is released on any other social media channel - making it the primary source for fans to get news on the clubs and players they love. The official club channels will also enjoy this exclusivity and the platform offers exclusive material in which every club and player has its own profile through which they can add content and interact. The objective is to bring a unique point of view to sport, hence the name – Dugout – which is the space reserved for the team's trainers, players and staff. Also, this digital space includes profiles of leading football influencers and legends plus publishers from the football world.
As well as FC Barcelona, the founders of this platform are FC Bayern Munich, Chelsea FC, Juventus, Liverpool FC, Manchester City FC, Paris St. Germain, Arsenal and AC Milan. Dugout has also already reached agreements with 30 other clubs and will host exclusive content from the world's best-known footballers.
Dugout.com and the Dugout mobile app is accessible on desktop, tablet and mobile and will be available in English, French, German, Italian, Spanish, Catalan, Portuguese and Bahasa Indonesian.
Statement by Francesco Calvo, FC Barcelona Chief Revenue Office:
“From today, through Dugout, FC Barcelona has a new channel at its disposal to be closer to our followers. Currently, digital content in relation to football is a window into the best news stories, images, galleries, statistics and videos of the best teams and players in the world. Dugout will amplify even more our content with new formats that will put the fans at the centre of the action.”
Statement by Elliot Richardson, president and co-founder of Dugout:
“Dugout was devised and built for the fans. The game today is truly global and fans don’t just want to watch matches in their own country – they want to follow their favourite clubs and players across the world, on and off the pitch. That’s what Dugout offers - unrivalled access so fans get behind the scenes of the clubs and into the lives of the players.
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