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FC Barcelona and Scotiabank of Canada have reached a sponsorship agreement for the next three seasons that was celebrated at three simultaneous events in Mexico City, Lima and Santiago attended by Arno Tabresinger, the director of the New York office; Maria Vallès, the director general of the FC Barcelona Foundation, and former Barça players Luis García, Hugo 'Cholo' Sotil and Gaizka Mendieta.
The agreement was signed in three different cities. The venue in Mexico was the World Trade Center and featured Luis García at an event hosted by sports presenter Luis Omar Tapia. In Lima, Peru it was Hugo 'Cholo' Sotil who represented the club, and in Santiago, Chile, legendary midfielder Gaizka Mendieta was the star guest.
The agreement will be valid until the 2018/19 season and may be extended for a further two years. Part of the financial payment made by Scotiabank to FC Barcelona will be used to implement the 'FutbolNet' programme that the club and its Foundation have been developing since 2011.
What is ‘FutbolNet’?
'FutbolNet' is an educational methodology aimed at children aged between 8 and 16 that are at risk of social exclusion and which uses soccer as an instrument for transmitting values whereby the game is used as the basis for dialogue. The programmes works on five core principles: respect, teamwork, effort, ambition and humility. The sessions are divided into three parts: a discussion before the game in which it is the participants themselves who decide the rules of the game and analyse the key values that they are working on; a soccer match; and a post-game chat in which the participants’ behaviour is assessed. Dialogue thereby becomes a part of the game, and not just a complement.
What is Scotiabank?
A Canadian bank with an international outlook that serves customers in North America, Latin America, Central America, the Caribbean and the Asian-Pacific zone. The bank has 23 million customers and 88,000 employees around the world and offers advice with products and services, such as private and commercial banking, corporate banking and investment, and capital markets.
Statement by FC Barcelona vice-president for Marketing and Communication, Manel Arroyo:
"It is very important for FC Barcelona to keep growing and we are sure that the partnership with Scotiabank will help us to do that. This agreement is also the first to have been signed since the New York office was opened in September. I’m sure that it will be the first of many that will allow FC Barcelona to continue being the best supported team in the world".
Statement by FC Barcelona first vice-president and head of Social Area, Jordi Cardoner:
"We are very proud that Scotiabank has entrusted the FC Barcelona Foundation and its 'FutbolNet' programme. Thanks to this partnership, we’ll be able to extend this programme even further throughout Latin America thereby working together to help to build a fairer and more equal society that is based on values and mutual understanding and in which the children of the world will be able to develop their full human potential".
Statement by Scotiabank Group Head, International Banking and Digital Transformation, Ignacio Deschamps:
“Very few sports teams in the world have the passion for soccer that’s shown by Barça fans and we are thrilled to announce that we have become the first official bank of one of the best teams in the world. This relationship is about soccer and the passion that we share with our customers and our fans”.
Statement by Scotiabank executive vice-president and Chief Marketing Officer, John Doig:
“FC Barcelona and Scotiabank share the same values when we speak about sport and the commitment to having an impact on young people that do sport. Our association with FC Barcelona will allow young people to access soccer and will help them to realize their infinite potential”.
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