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FC Barcelona and BNN Technology have announced on Monday, in an event which took place in Beijing, a partnership agreement through which the London-listed Chinese technology, content and services company becomes a Regional Sponsor of the Club for the next three seasons. The press announcement in Beijing was attended by Xavier Asensi, FCB Managing Director of Asia Pacific; and Darren Mercer, Chief Executive of BNN Technology; and former Barça players Gaizka Mendieta was also invited to interact with FCB official fan club Gran Muralla Xina in the event..
In this new regional agreement, BNN Technology will exclusively distribute FC Barcelona content through NewNet via the sporting section of the mobile application Xinhua’s News, which will include news about the Club, as well as access to participate in competitions and games.
The Chinese company will also run a series of football camps each season in China, where over 300 young Chinese amateur football players will be trained by fully qualified FCB coaches to hone technique, tactical awareness and fitness following the FCB methodology. One of these camps will be held in Barcelona. As part of the agreement, BNN Technology will take a group of participants to a match at FCB facilities.
The participants in the football camps, as well as friends, family members and fans can be registered to access both the content and related information on the Xinhua News app. The content will be published in early 2017.
About BNN Technology
BNN Technology plc is a Chinese technology, content and services company that builds long-term partnerships to deliver China’s citizens with value-added services, content and evolving opportunities.
Listed on AIM since 2014 the Group principally engages in providing technology to partners to facilitate fulfilment of payments online and on mobile apps through partnerships or affiliate agreements with corporate and key government partners, and, developing digital content, both online and mobile. Through its partnership with Xinhuatong, BNN facilitates mobile payments and other key services on the Xinhua News mobile app in 12 provinces in China. The Chinese consumer shift to ‘life on mobile’ is only just beginning and BNN’s platform technology enables urban and rural communities across China to access exclusive content and pay for more services online.
The Group employs nearly 300 professionals throughout China.
Comments from Managing Director of FC Barcelona Asia Pacific, Xavier Asensi:
“It is a great honour to welcome BNN Technology and NewNet into our APAC, and specifically China, family. We have more fans in China than any single other country around the world and so are delighted that this partnership with BNN and NewNetallows us to get closer to millions of our supporters. We are looking forward to the partnership programme on Chinese soil kicking off and hope that our fans, and all Chinese citizens, can enjoy and benefit from it.”
Comments from BNN Technology Chief Executive, Darren Mercer:
“I am thrilled that Barcelona, one of the world’s best football clubs, has chosen BNN Technology as their official regional partner in China to support grassroots football in the country. China has real ambition to be a global leader in football, and communities and schools in provinces up and down the country are at the beginning of a fascinating football journey.
“We are contributing to a project of national importance, and to enrich lives by encouraging both grassroots and top-level involvement in this beautiful game is something I am particularly proud that BNN Technology is part of.”
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