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FC Barcelona have announced this Tuesday that they have reached an agreement with the exclusive American fashion brand Thom Browne, which will become a global sponsor of the Club and the official provider of the team’s off-field tailored and formalwear uniforms.
From this season and spanning the course of three years, the team coached by Ernesto Valverde will be outfitted with Thom Browne clothing on their away trips.
This new agreement represents an important step in the growth forecast in the Strategic Plan, approved by the Board of Directors. It also demonstrates the club’s objective of searching proactively for partners most suited to the values that define the brand, as well as finding the best contracts in the world of sports sponsorship for each category.
About Thom Browne
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring.
In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011).
In parallel to his designs, Browne has become known for his creatively conceptual runway presentations meant to simultaneously inspire, entertain and surprise.
Browne has been honored with the CFDA Menswear Designer of the Year Award (2006, 2013, 2016), the GQ Designer of the Year (2008), the FIT Couture Council Award (2017) as well as the Cooper Hewitt National Design Award (2012).
The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, China, Singapore and South Korea.
Statement from Josep Maria Bartomeu, president of FC Barcelona
“It is an honor for FC Barcelona to be associated with such a prestigious and widely recognized brand like Thom Browne. This partnership means that our players will continue to be influential both on and off the pitch. I would like to welcome Thom Browne, a standout player in the fashion world, to the Barça family.”
Statement from Thom Browne, founder and design director of Thom Browne
“I'm excited to be associated and work with the best athletes in the world, especially athletes that share similar values to Thom Browne. The uniforms represent the confidence in showing true individuality and enforce the meaning of representing a team as one strong unit. I have always felt that world class athletes are the best role models and truly inspiring. The image of the players in the uniforms show true confidence and individuality that will inspire the youth of today.”
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