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On May 4th 2017, a press conference was taken place at Hyatt On the Bund in Shanghai to celebrate the newly formed regional partnership between FC Barcelona and Shimao Group. Notable attendees at the event included Shimao Group’s Vice Chairman of the Board, Mr Xu Shi Tan and Managing Director of FC Barcelona APAC, Mr. Xavier Asensi.
As the first big-scale event following the announcement ceremony in Camp Nou three weeks earlier, the press conference attracted more than 200 domestic and international official media reporters and generated mass attention across China. To celebrate the partnership, Shimao Group especially created a LED video displaying images of renowned Barça’s football stars on the iconic giant LED wall of one of the most prominent buildings in the core of Shanghai’s financial district.
This LED display will run for 7 days, transmitting and spreading the news of Shimao-Barça strategic alliance to all Shanghai citizens.
Shanghai Bund is one of the most iconic and visited places in the world. Shanghai’s skyline promenade (The Bund) receives millions of visitors every year. With this event FC Barcelona together with Shimao Group will be present in the most recognizable spot in one of the most dynamic cities in China and in the world.
The partnership between FC Barcelona and Shimao will span across several years, with a focus on developing and improving the lifestyle of the Chinese community, especially the young generation, through the footballing spirit.
About Shimao Group
Shimao Group, leaders in the real estate development industry in China with over one million residents from close to 300,000 families, possesses two listed-companies, Shimao Property (0813.HK) and Shimao Stock (600823.SH). The organization achieved its status as industry leaders through nearly two decades of development. Shimao Group’s vision is to create the world’s first-class comprehensive real estate brand, and by being awarded as China’s Top 10 Real Estate Listed Companies of Comprehensive Strength in 2011, Shimao is a step closer in making this vision come true. Few notable projects include Xiamen Shimao Cross-strait Plaza and Shanghai Hyatt On the Bund.
In the coming years, in order to have a postitive influence on the community and promote football and its associated values amongst children and the public, Shimao Group will build a series of community-based athletic center, in which they will also organize football workshops and Shimao-Barça cultural exhibitions. Shimao Group will design Barça-theme sample rooms and create a football style housing culture in their residential projects. In addition, the group will be funding and actively activating the partnership for the upcoming years, for example, nurturing more children to participate in footballing activities and bringing them to facilities in FC Barcelona to experience the authentic Barça way of football. All these efforts will encourage more children to play football, understand the true spirit of the sport and maintain a healthy lifestyle.
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