Company / Club:
All Blacks
Position inside the Company/Club:
Digital Channels Manager
Speaker Biography:
David has led digital for New Zealand Rugby and the All Blacks for over 13 years. It has now rugby’s largest social presence and an active global fanbase into the millions. Heading all things web, mobile, social media, e-commerce and commercialisation David also plays a key role with All Blacks partners who have digital at the centre of their marketing and communications efforts.
Presentation Title:
Connecting with a global sporting audience via digital.
Presentation synopsis:
How can the All Blacks, who sit at the bottom of the world and play only 10 games a year outside of New Zealand most effectively connect with their global fanbase – via digital!
This presentation looks at ways the All Blacks have done this to date and looks at a new project which is at the centre of connecting the All Blacks with it’s global fanbase.
Track:
ICT: NEW OPPORTUNITIES IN SPORTS
