The first El Clásico of 2017-18 will have a special incentive in the digital world, for a game that is normally followed by more than 400 million people.
Google, the most popular search engine on the planet, has prepared a unique special feature for the Miami event so that anyone can find all the detailed information they need on the match; and live a unique experience.
Now globally on the Google app for Android and iOS and the mobile web, when you search for 'El Clasico' or 'Real Madrid vs FC Barcelona' (or a similar query), you’ll see detailed information about the game, real-time content posted by the clubs, special videos created by the teams—and you’ll even get to vote for your all-time favorite goal from El Clasico past.
There will also be the opportunity to vote for the best Blaugrana goals from games against Real Madrid.
Barça continues consolidating its leadership on You Tube.
The videos of the USA tour have had more than 3.5 million views on the largest audiovisual platform in the world, and the club has surpassed three million subscribers in 2017, the leading figure among sports teams around the world.
A combination of regular content, entertainment, La Masia and Barça Legends total more than 106 million views in 2017 alone.