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This Friday in Beijing, FC Barcelona and Procter & Gamble brand Head and Shoulders announced new partnership deal in China, whereby H&S Super Fresh Male Line is to become the club’s official shampoo in China. The presentation was attended by former Barça star Anderson Luis de Souza, better known as Deco, the club’s commercial director, Xavier Asensi, Head & Shoulders Greater China General Manager, Sinan Yuksel, and famous Chinese football commentator, He Wei.
The venue was the Workers’ Stadium in the Chinese capital, where Head and Shoulders had designed a Barça themed experience for all fans attending the presentation. The most special moment came when Deco took to the microphone to tell a few anecdotes about his time as a Barça player. Commentator He Wei also spoke about some of the club’s finest moments through history and highlighted its sporting spirit and the values that it upholds. The shampoo company also created the “H&S-Barça Locker Room”, a special tour designed for the occasion involving sports items signed by the players and historic exhibits.
Launch of H5 Header Social Interactive Game
The partnership between FC Barcelona and Head & Shoulders also offers fans the chance to play the H5 Header Social Interactive Game, where users are able to feel what it’s like to play for Barça thanks to a technology that puts them virtually inside a match on the basis of the photos that they post.
About Head & Shoulders
Following more than 50 years of pioneering innovation in scalp treatment, Head & Shoulders is a market leader in anti-dandruff products and the world’s number one shampoo, used by more than 1,300 million people in 140 countries. Head & Shoulders offers a wide range of cosmetic benefits and personalised solutions for different types of hair and scalp problems. In collaboration with FC Barcelona, Head & Shoulders shall continue to be a basic and trusted product in athletes’ daily routines, now as the Official FC Barcelona Shampoo in China.
Statement by Xavier Asensi, FC Barcelona commercial director:
“We are very pleased to announce our new partnership with Head & Shoulders Greater China , the leading scalp treatment shampoo. Through this partnership agreement, FC Barcelona shall be able to continue building synergies with the brand to further increase its popularity in China, a strategic region for the club. Through the launch of this partnership, H&S and Barça will be able to share their values of constant effort and passion for innovation in order to maintain their positions as recognised leaders in their respective markets.”
Statement by Sinan Yuksel, Head & Shoulders Greater China general manager:
"H&S is the world’s No.1 leading dandruff shampoo and the most popular scalp hair care brand among Chinese male consumers, and it is committed to providing the most comprehensive solutions to scalp problems for all Chinese consumers who share the same championship spirit like FC Barcelona players. H&S will introduce the FC Barcelona spirit to China, supporting the growth of football practice in China, and allow more sports fans to experience the charm of football."
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