Ronald De Boer present at Kopi Singa event in Indonesia
200 Barça fans attended the event organised by the FC Barcelona Regional Partner
This weekend, Kopi Singa, FC Barcelona’s Regional Partner in Indonesia, organised an event attended by former player Ronald De Boer. The idea behind the occasion was to offer Barça fans in Indonesia the chance to get to know the Dutchman in the city of Surabaya. Attending the event were Mr. Pujiono Sudargo, the Owner of Kopi Singa, Mr. Surya, National Key Account Manager, and Jordi Camps, the Club's Head of Business Development for the Asia-Pacific region.
The fans were able to enjoy a music and dance show featuring local groups, as well as games and draws involving official FC Barcelona products. Among other attractions, Kopi Singa held a draw for a meet and greet session with Ronald De Boer himself.
The two-year strategic agreement, announced last July, makes the Indonesian coffee company a regional partner of the Club until June 2019. Its main objective is to promote and benefit the consolidation of both brands in Indonesia, a strategic territory for FC Barcelona where it has more than 30 million fans. With a history of almost a whole century, Kopi Singa has become one of the largest pure ground coffee producers in the country with its current headquarters in Surabaya, a city north of the island of Java.