Andrés Iniesta, Gerard Piqué, Paulinho, Sergi Roberto, Leo Messi and Luis Suárez all feature in the now traditional official Chinese New Year video. As such, Barça join in the celebrations for the Year of the Dog which starts on 15 February.
The video sees the Barça players welcoming in the new year and wishing everyone all the best with Leo Messi writing a message of good fortune in Chinese. The blaugrana players’ calligraphy will form part of the prizes for the winners of the competition.
FC Barcelona have carried out various activities on the main Chinese social media networks (WeChat, Sin Weibo and Tencent) during the Chinese New Year holidays. One of the highlights has been the ‘DogChallenge’ in which users share images of their dogs to enter a competition with prizes sponsored by Beko.
On 5 February a behind-the-scenes Leo Messi video was published on Weibo and the most famous television programme in China, CCTV Total Soccer, also broadcast the video, receiving a great reaction from the Chinese public.
Finally, FC Barcelona also worked collaborated with a sponsorship by Estrella Damm. A partnership in which a calendar was put together using images of Barça players and a Chinese design that allows users to have it as wallpaper on their mobile devices.