Aftermatch, the new Barça collection
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Aftermatch is the FC Barcelona’s new streetwear-inspired fashion capsule, celebrating everything that happens before and after a match. And it goes on sale today! The collection connects with youth culture, urban attitude and the most natural way of living the Barça brand.
Designed for a young and broad audience, Aftermatch is aimed at adults aged 15 and over and is now available on Barça’s e-commerce platform and in all Barça Stores. The collection features nine silhouettes created to offer comfort, versatility and everyday style. All garments are designed for ease and wearability across a wide range of situations. Aftermatch seeks to bring urban fashion closer to Barça products, following in the footsteps of previous collections such as Festival and Retro.
Involvement of Barça players
The launch of the collection is supported by a visual campaign starring Raphinha, Jules Koundé, Pau Cubarsí, Joan Garcia, Roony Bardghji, María León, Salma Paralluelo, Ona Batlle, Sydney Schertenleib and Ewa Pajor, all first-team professionals, who wear Aftermatch pieces across the campaign’s various promo materials. The campaign includes a cinematic-style video with a fashion-film approach, along with a range of photographic and audiovisual content that develops the collection’s universe and creative identity.
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