FC Barcelona presented this Thursday at an event held on the site of the Barça Immersive Tour, the first official stuffed version of CAT, the club’s mascot, which since its debut last November during the 125th anniversary celebrations has become a true social phenomenon and one of the most beloved brand assets among Barça fans of all ages.

The event was attended by Paloma Mikadze, director of Identity and Barça Media 360, as well as the Grangel Brothers, collaborators in creating the character. The event followed a hybrid format, combining digital and audiovisual elements (including a live broadcast produced to maximise narrative impact and reach fans worldwide, because Barça is a global brand) with a physical and experiential component that welcomed the guests, who included well-known figures from the Barça world, and several club members.

The staging, dynamic and full of energy, included a live lipdub that brought a festive tone to the key moment of the presentation, when the cuddly toy was officially unveiled. This reveal was accompanied by a CAT capsule collection designed especially for children, with T-shirts and accessories that expand the character’s universe.

The CAT cuddly toy is now available for pre-sale to members through FC Barcelona’s e-commerce platform until tomorrow Friday at 9am CET, after which it will also be available to the general public online, and from 10pm CET in Barça Stores, priced at €34.99. This exclusive early-access period allows members to purchase the product before anyone else, strengthening the club’s bond with its most dedicated community.

Creating excellence

The launch of the CAT cuddly toy is the result of a longer-than-expected development process, driven by the club’s commitment to excellence. From the initial design to the choice of materials, the creative and production teams worked toward a single goal: to produce a toy that faithfully captures CAT’s essence and exceeds fans’ expectations.

This additional time was not an obstacle but a natural part of striving for perfection, ensuring that every detail reflects the personality and energy of the Barça mascot.

Symbol for a growing brand

This launch forms part of a broader strategy aimed at strengthening an active, dynamic and growing brand, capable of engaging new generations through meaningful products and authentic experiences. The CAT mascot is more than just a character: it is a bridge between the brand and its community, a symbol that fosters closeness and cohesion. With this new toy, the club is taking another step toward building a recognisable, accessible universe designed to accompany its audience in their daily lives.

CAT, expanding phenomenon

Since its debut at the gala in the Liceu theatre, CAT has become fully integrated into the club’s day-to-day life, appearing at key moments: training sessions, matches, institutional events and activities across the professional sports sections. Its expressive, friendly and approachable personality has resonated with people of all ages, establishing CAT as a contemporary and cross-generational symbol of FC Barcelona.

CAT is the result of a collaboration between the Club’s Identity Area and the Grangel Brothers, internationally renowned character creators for studios such as DreamWorks, Sony, Universal Pictures and Warner Bros. Their creative career includes international awards such as the Oscar for Pinocchio and the Annie Award for Spirit.

This same rigour has guided the development of the first official plush toy, with careful attention to proportions, personality and detail to bring the character’s essence into a faithful, accessible format for fans.

Digital impact and international reach

In just one year, CAT has amassed 1.3 million followers on Instagram and 1.7 million on TikTok, establishing itself as a digital phenomenon with exceptional growth. It has also collaborated with the mascots of other clubs, such as Girona’s Mosca Sisa, Leganés’ SuperPepino and Real Sociedad’s Txurdin, highlighting its fun and inclusive nature.

CAT’s impact has attracted interest from a range of brands that see the mascot as a powerful, family-friendly asset. The club is exploring potential collaborations and sponsorships directly tied to the character, with the aim of launching the first commercial activations during 2026.

With the presentation of its first official cuddly toy, CAT further strengthens its role as one of FC Barcelona’s newest, most beloved and most promising brand assets. Present across events, sports sections, institutional activities and social media, CAT continues to reinforce what makes Barça “More than a Club.”

Força Barça