Barça Women strengthens its international media projection during the tour in Mexico

The tour of the Barça Women’s first team in Mexico has generated enormous media attention, consolidating the team’s international impact and reinforcing its role as a global reference in women’s football.

During the team’s stay in the country, the presence across press, television and digital platforms was highly significant. The Club’s board member responsible for Barça Women, Xavi Puig, gave an interview to Milenio Televisión, which had wide diffusion after being broadcast in Mexico City’s main news program and later amplified by La Afición, both on social media and in print and online outlets.

On the sporting side, the two press conferences held prior to the tour’s matches highlighted the huge anticipation generated. More than 50 media outlets were accredited to cover them, including both generalist and sports-specialized outlets. Players Alexia Putellas, Claudia Pina, and Patri Guijarro, as well as coach Pere Romeu, took part in these media appearances, while Aitana Bonmatí gave an in-depth interview to ESPN, further consolidating the team’s presence in Mexico’s leading sports and news media and confirming the global interest Barça Women generates.

The broadcasts of the first team’s matches also achieved highly relevant audience figures. Both games were aired on TV3, while the clash against Club América was also shown on Las Estrellas (Channel 2), reaching thousands of viewers. In addition, the matches were widely streamed through digital platforms such as YouTube and Facebook, allowing fans from around the world to follow the team live and actively engage with the tour’s coverage.

Beyond its media impact, the tour also had an institutional dimension, with Club executives meeting local authorities and representatives of different organizations, strengthening Barça’s bond with Mexico and with its fan base in the country.

With this tour, Barça Women not only continues to consolidate its sporting leadership, but also reaffirms its ability to connect with millions of fans worldwide, carrying the Club’s name and values to new horizons.