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One of the defining characteristics of FC Barcelona is its commitment to innovation and its quest for new digital channels and formats that can connect with fan around the world. In keeping with these goals, the Club has joined forces with its global mobile phone partner OPPO and TikTok, the main platform for short format videos, to launch a new challenge whereby fans can decide what their favourite Barça-related moments and experiences have been. It’s a challenge that is also being taken up by first team players Gerard Piqué, Sergi Roberto, Frenkie De Jong, Miralem Pjanic and Ansu Fati.
In this new #GoForIt Challenge, both Culers, as Barça fans are popularly known, and the members of Ronald Koeman’s team have 30 seconds to answer questions about the club and choose moments from the past and future. For example, they might have to pick between being a Barça coach or player, or between the 6-2 win in El Clásico and the comeback against PSG, and so on.
TikTok users have until January 2021 to take the challenge by uploading a video with their answers. And they can do this by moving to one side of the screen or another, or by raising one arm or the other, depending their chosen answer.
FC Barcelona is the leading football club on TikTok, where in just over a year it has been able to amass 6 million fans, overtaking all other international teams on the platform by some distance. This milestone was made possible thanks to the club’s commitment to creating content that is adapted to different social platforms and their audiences around the world.
That strategy that has also allowed it to consolidate its leading position in the digital realm, where it has more than 365 million followers of its main accounts: more than 136 million fans on Facebook, 103 million on Instagram, 63 million on Twitter, 34 million on Line, 3 million on Viber and 8 million on Weibo, among others.
Since the beginning of the pandemic, Barça has focused on digital led activations to continue engaging with OPPO’s audiences, ranging from a series of VLOGS shot on match days and weekly photos taken through the lens of the OPPO phone to integrate their products in digital content. In August, FC Barcelona and OPPO launched a new campaign called #GoForIt encouraging fans to tackle their own dreams and ambitions with the spirit of #GoForIt, regardless of the barriers they may encounter. When La Liga re-started after lockdown, OPPO also launched a #CheerforBarça campaign where selected fan messages were displayed on the LED boards at Camp Nou.
The videos of the players for the #GoForItChallenge are taken by OPPO Reno4 Pro, which comes with Ultra Night Video and Ultra Steady Video 3.0, allowing users to shoot a variety of scenes with ease. Additionally, the OPPO Reno4 Pro can be fully charged in around 36 minutes. Designed with dual mode 5G, OPPO Reno4 Pro is built to deliver advanced technology and artistic appearance together under 5G scenario.
Statement by Dídac Lee, Board member responsible for the FC Barcelona Digital Area
“At FC Barcelona we believe that the best way to connect with our audience and generate engagement with them is by creating unique experiences that help us connect with our fans around the world and at the same time introduce the Club to new audiences. It is our commitment to adapting content to the language of each platform that has made us a benchmark in this area, and this case with TikTok is no exception, as evidenced by the fact that we have reached 6 million followers. With this in mind, we are delighted to be able to work with a partner like OPPO. We share the same vision, and this has led to the launch of an action that not only offers entertainment content but will also improve our knowledge about the club.”
Statement by William Liu, OPPO Vice President, Global Marketing
“While current market conditions and cancellation of live events have taken a toll on the global sports sponsorship market, OPPO’s recommitment to our long-standing alliance with FC Barcelona is a signal of our brand’s momentum in the region broadly. An established partnership like this demonstrates that just like FC Barcelona is more than a Club, so is OPPO more than a smartphone company.”
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