La Masia Instagram tops 5 million

There are 5 million of us! The @FCBMasia account on Instagram, created on 12 January 2016, reached this magnificent figure on Saturday following 2,752 posts containing news, videos, photos and graphics relating to scores, goals, injuries, birthdays, kick-offs, squad announcements and much more about youth football at the club. There have been an average of 48 posts a month, and 55 million interactions (about 1 million a month). The 1,200 videos have been viewed 65 million times.

Top 5 posts

The posts that have generated the most engagement have been the farewell to Andrés Iniesta, the five best academy goals of the 2017/18 season, the announcement of Víctor Valdés as U19A coach, the penalty shootout at the MIC 2018 and the announcement of four first team captains that all came out of La Masia - Leo Messi, Sergio Busquets, Gerard Piqué and Sergi Roberto-. Very close behind in sixth we had the post about UEFA Youth League won by the U19A team coached at the time by García Pimienta, in 2018.

The post with the most comments, 1,100, was the video commemorating the 40^th anniversary of La Masía last 6 November 2019.

La Masia, worldwide following

The countries around the world that show the greatest interest on La Masia’s Instagram account are Brazil, Egypt, Indonesia, India and Morocco, while the leading cities are Cairo, Baghdad, Dakar and Sao Paulo. 89% of followers are men and 42% are aged between 18 and 24 years.

Fifth biggest

The @FCBMasia account is the fifth most followed of all 122 teams in the top three tiers of the Spanish football pyramid. Only the senior teams of Real Madrid (89.9 million), FC Barcelona (88.3), Atlético Madrid (9.8) and @FCBarcelonaB have more than @FCBMasia. Note that FC Barcelona has three of the five most followed accounts in Spanish football.

Just below @FCBMasia we also have @FCBFemeni, with 2.1 million followers. So @FCBMasia is way ahead of top flight clubs like Betis (986,000), Sevilla (944,000), Valencia (856,000), Villarreal (741,000), Athletic Club (409,000) and Espanyol (265.000) and the top teams in Division 2A, namely Almería (312,000), Girona (156,000), Málaga (141,000), Zaragoza (113,000), Las Palmas (113,000) and Cádiz (109.000). Real Madrid’s academy has 731,000 followers.