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FC Barcelona has taken a new step forward in its commercial and digital strategy by launching its own e-commerce platform in the rest of Europe. After the launch of the service in Spain on May 7, the club is now ‘opening’ its ecommerce at the Barça Store at the Camp Nou to around thirty other countries. This expands the market of Barça fans who will now be able to purchase a wide range of Barça branded products, together with a series of exclusive collections that were previously only available at points of sale directly managed by the club.
After the excellent reception among local members, the platform will be available from today in France, Germany, Italy, United Kingdom, Portugal, Austria, Belgium, Greece and the Netherlands, as well as in the Scandinavian countries, among others. The delivery times for all of these countries is from 3 to 5 working days. Using the link store.fcbarcelona.com Barça fans in Europe will have the opportunity to feel closer to the club, for as well as the official kits used by the football and professional sports teams, they will also be able to buy accessories, limited editions and complements, including the 100% exclusive Barça collections, with items for children and women too, such as the ‘Gallina de Piel’ collection, which pays homage to Johan Cruyff, and the ‘Clàssica’ range featuring some of the most emblematic kits in FC Barcelona history.
Barça fans who so wish will also be able to personalise their shirts with exclusive elements, such as lettering in Barça’s very own font, FC Barcelona Play, as used in all professional sports and on the first team shirts for friendly matches, the Copa del Rey and Champions League, as well as a replica of the Champions League shirt or the shirt with the 2018-2019 league champions badge, which are only available from points of sale managed by the club.
In the first two weeks of operation in Spain, the most requested products have precisely been those in the exclusive collections, together with the children’s home kit and the UEFA Champions League shirt, all with official emblems.
Special promotion and discounts for members
One of the huge attractions of the online service is the large number of special discounts of up to 40% for everyone. The wide range of articles on sale at amazing knock-down prices are clearly identified, including this season’s home, away and third kits.
Club members not only get to benefit from 40% off the cost of certain items in the online Barça Store at Camp Nou, but also get a 10% discount on ALL other products.
This members’ discount is not cumulative with the special promotions.
Personal pin and code
In order to get a 10% discount on their order, members should go to store.fcbarcelona.com and pick the products they want to buy. When confirming payment, they will get the chance to identify themselves as members to apply the relevant discount.
You can visit the online Barça Store at Camp Nou at the following link:
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