There are five million of us! The FC Barcelona B Instagram account, set up in August 2017, reached the magic figure after publishing 1,620 posts featuring photos, videos and creativities about the Barça reserve team’s exploits, including scores, goals, injuries, birthdays, times, squads and much more. The account has made an average of 39 posts per month, with 32.17 million interactions (980,400 a month), including 18 million views of the 475 videos.
The top five posts have been the signing of Japanese player Hiroki Abe (1.5 million), Collado’s amazing goal against Levante (1.4), Riqui Puig presenting this season’s new shirt (1.2, which also set the record for likes with 183,000), Hiroki Abe’s first official goal (1 million) and the presentation of Albanian signing Rei Manaj (920.000).
More stats. The record of 1,641 comments went to the 2018/19 squad photo. Outside of Spain the most followers are in Brazil, Egypt, Indonesia and India. By cities, the biggest numbers are in Cairo, Baghdad, Sao Paulo and Lima. 88% of followers are male and 12% are female, and the biggest age group is, by far, from 18 to 24 years (49%).
Incredibly, the @fcbarcelonab account is the fourth most followed for a football club in Spain, topped only by Real Madrid (85.7 million), FC Barcelona (84.5) and Atlético Madrid (9.4).
In fact, the @fcbmasia (4.4 million) and @fcbfemeni (2 million) accounts have considerably more than the next Liga clubs on the list Betis: (939,000), Sevilla (863,000), Valencia (815,000), Villarreal (633,000), Athletic (364,000) and Espanyol (239,000).
The top clubs outside of the top flight, other than Barça B, are Almeria (328,000), Girona (150,000), Malaga (139,000), Deportivo (127,000), Las Palmas (111,000) and Zaragoza (98,400), while the Real Madrid reserves (@realmadridacademy) have 645,000 followers.