For the third year running, FC Barcelona is running a communication programme to promote Barça B matches at the Miniestadi. In this case, some first team players are featuring in a graphic campaign to promote the attendance of reserve team matches by members, supporters clubs and fans in general. Using the images of such players as Messi, Puyol, Xavi, Iniesta, Busquets, Pedro, Valdés and Thiago (all of whom have played at the Mini in the past), the value of the B team is stressed and Barça supporters are encouraged to come and watch the future talents before they make the leap into the first team.
