FC Barcelona is gathering information to study possible options to develop future Club installations. The long analytical process is still in its embryonic stage and it will be informed by various independent studies. The Club has commissioned an internal team to coordinate the process and it has contracted three international firms to develop reports on market research, design and large sporting venues and arenas. The three international firms are ISG (United Kingdom), AEG (United States), and Icon Venue Group (United States).
The market research study includes a Club member survey, which will also be directed towards corporate clients and perspective businesses, that will analyse the growth potential of services and revenue that could derive from a possible new football stadium or a new Palau.
ISG will conduct the survey through its investigation division, Comperio Research, who are specialists in information gathering, optimisation, finding new revenue streams and improving the experience of fans at stadiums. ISG and Comperio Research have worked on over 60 stadium and arena projects around the world, among them the new Wembley stadium in London, the Maracaná in Brazil, the Turk Telecom Arena in Istanbul and the new International Stadium in Stockholm.
7,000 to 10,000 Club members will be surveyed in addition to FC Barcelona’s corporate clients. ISG selected the sample group at random, ensuring a representative and holistic representation of the Club’s social constituency. The survey will be conducted online. It will take approximately 20 minutes to complete and it consists of questions about possible facility improvements and existing concerns.
All of the products that are displayed in the survey are simulations of hypothetical options that will help guide and define the final product. The survey will be conducted in mid March and the results will be confidential and protected.